One driver model that can be tuned to fit Tour pros and amateurs alike.

7 standard and 5 upright loft options between 8º and 12º (±2º) to obtain optimal launch angle.

7 face angle options: N/square, open, medium-open, maximum-open, closed, medium-closed, maximum-closed.

Shot-shaping movable weights promote a neutral/straight flight or a distance-enhancing draw.

Thick-Thin Crown provides lower and more-forward CG location promoting high launch, fast ball speed and low spin.

Inverted Cone Technology milled into the inner side of the clubface expands the portion of the face that delivers high ball speed.

Black clubface, non-glare white crown and new gray/orange/black crown graphic together promote easy alignment.

Improved aerodynamics reduce drag over the head to promote faster clubhead speed.

Aldila RIP Phenom 55-gram shaft promotes faster clubhead speed while delivering greater feel than typical ultra-light shafts.

:: EDITOR'S INSIGHT ::

I recently sat in on a fitting we conducted at our Roger Dunn superstore in Santa Ana as my best friend got fit for the new TaylorMade R1 driver. He brought his driver in (Burner 07 TP) which he was hitting well but high. We went thru ALL of the new drivers for him to test and the R1 jumped out at him because of the super low spin. Still med-high launch but super low spin (like less than 1700 RPMs). He couldnt get over it. Turns out the fitting expert helping us out said that he has seen this time and time again with the new TaylorMade R1 driver. Guys gaining 15-20 yards in distance by knocking the spin completely down. Thats the word on the street! TO follow up: I played 18 with him last week and he was hitting bombs and beat me up pretty bad. I'd say it was worth him driving up from San Diego to get fit!