Callaway is the fastest-growing golf ball brand since 2013, and we continue to innovate with new premium technologies that have never been seen before in the category. We hold ourselves to the exceptionally high standards set by Ely Reeves Callaway, a visionary who powers our passion for developing revolutionary products, like our newest golf ball. This innovative design will set a new standard for distance-enhancing performance, a ball so singular and special that there’s only one name worthy of stamping on its cover...ERC Soft.
ERC Soft is an extraordinary achievement: it’s our longest golf ball AND it’s designed for soft feel, and increased control around the green. This is an exceptionally high level of performance for a distance ball, and it’s made possible by our groundbreaking new Hybrid Cover. The incredibly soft multi-material cover promotes fast ball speeds for long distance through the bag, and great feel. And around the green it’s engineered to create noticeably higher spin for excellent control, allowing you to play aggressively on approach shots and in your short game.
ERC Soft is loaded with groundbreaking technologies, including our largest Graphene-infused Dual SoftFast Core. The high tech core maximizes compression energy for extremely fastball speeds, while also promoting low spin off the driver and high launch for longer distance.
And we’ve introduced NEW patented Triple Track Technology that utilizes Vernier Acuity Precision, the same visual technology used to land planes on aircraft carriers. Triple Track Technology helps to improve alignment compared to a regular side stamp alignment aid.