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The Pure Pro is an all-weather, velvet-style, traction-grooved grip providing significant firmness and the maximum shot feedback desired by top players. Pure Pro delivers a firm grip with a uniform traction groove surface thanks to our proprietary Pure Tack rubber. This rubber creates grips that are highly durable. With PURE Grips, clubs maintain more balance and shots are more consistent because the grips provide equal wall thickness, no parting lines and the most unvarying weight of any grip on the market.