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"THE EASIEST IRON YOU WILL EVER HIT."
David Glod, President, Founder & Master Club Designer
The Houdini Sole is a raised steel mass area at the rear of the clubhead, as well as a curved leading edge under the face.
The patented Houdini Sole reduces the amount of sole area to reduce drag and turf interaction by 35% and is instrumental in significantly altering the CG placement of the E523 Iron, making it one the highest launching and easiest to hit irons ever produced.
Hollow-body perimeter weighting produces distance properties of a metalwood in an iron-like design.
Hollow-body perimeter weighting produces maximum ball speed off an iron. The hollow-body design makes for an extremely low and back CG, helping to create a very forgiving and powerful face.
The offset design acts as built-in slice fighting technology. This helps square the clubhead at impact to produce anti-slice ball flights.
The super-shallow face is designed for extreme playability and high-flying launch characteristics. The extremely shallow face produces higher launch angles and extreme ease of launch with extreme forgiveness.
A new Concave Technology added to the E523 Iron creates our best-looking hollow-body iron-wood to date.
The Concave treatment to the shape of the E523 Iron creates a smaller topline and a less visible backend for a more compact look at address, while still providing the forgiveness and ease of launch that our iron-woods have become famous for.