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"THE EASIEST FAIRWAY YOU WILL EVER HIT."
David Glod, President, Founder & Master Club Designer
The Houdini Sole includes an area of mass concentrated on the trailing edge of the sole of the clubhead, as well as a curved leading edge under the face.
This unique and patented design creates more area to put extra mass, allowing Tour Edge engineers to precisely position weight in the head for an ultra-low and deep Center of Gravity, optimizing launch conditions and greatly improving stability.
Offset designs are combined with a heel sole weight to provide the ultimate in slice fighting technology.
The offset design of the E523 Fairway added with a heel sole weight allows the face to square up at impact for straighter ball flight. The strategically placed heel draw-bias weighting of the E Series offset designs are engineered to help golfers avoid the right side of the course and to increase launch.
The Power Channel on the sole of the club behind the face is new to the E side of Hot Launch metals this year and provides a myriad of performance benefits.
The Power Channel featured on the E523 Driver distributes weight to promote increased face flexing, amplified ball speed, and less spin, as well as added forgiveness on shots struck lower on the face.
Diamond Face VFT technology is a breakthrough in face technology that features 39 different thick and thin diamond shapes or “mini-trampolines” behind the face.
Diamond Face VFT produces a hotter face with faster ball speeds and better performance on off-center hits, as well as reduced spin.
The super-shallow Cup Face designs in the Hot Launch E metals are designed for extreme playability and high-flying launch characteristics. These shallow faces produce higher launch angles and extreme ease of launch with extreme forgiveness.
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