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Ice hadn’t really made any self-improvements over the last few billion years, so we thought we’d try our hand at it. YETI specializes in making things tough and keeping things ridiculously cold. YETI Ice does both: it chills contents faster, and it will never break. YETI Ice absorbs the heat in your cooler so your ice and contents stay cold longer. The custom shape helps it freeze faster for quicker use, and it’s impact-resistant so it can accompany you on your wildest adventures. From lunchbox to drift boat to elk camp, YETI Ice will take all the abuse needed to preserve your perishables longer.