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Posted January 12, 2018 in Products and Brands by Trevor Cigich
Bettinardi Golf is revamping its BB Series putter line for 2018, rolling out four new putters in the BB series along with a new addition to the iNOVAi line. From classic blade style to mallet putters, the new BB series putters incorporate a face replacement, breaking away from the traditional Honeycomb face and a new paint scheme that give each of the putters a clean finish with seamless alignment. Made from various types of metals, each putter in the BB series has its own unique look and feel allowing golfers to find the putter that best suits their game.
The new BB1 putter from Bettinardi is a classic blade style putter that has received many unique cosmetic and performance upgrades. The neck of the BB1 has been moved slightly forward towards the sweet spot, promoting less toe hang. The traditional Honeycomb face has been replaced in the 2018 BB1 model with a new Flymill milling technique, producing a softer feel at impact. A fresh Stealth Black finish complements an electric yellow paint scheme, reducing glare and improving aim optics. The new BB1 from Bettinardi is available in both left and right-hand models and comes with a Flymill pattern headcover and matching deep-etch cord Lamkin grip, available in standard or jumbo sizes.
New to the 2018 BB Series from Bettinardi is the BB29, a traditional heel-toe weighted blade featuring a squared frame, crowned topline and a mid-slant neck. All attributes in the BB29 are designed to promote ideal hand positioning and locked in feeling at address. Milled from Soft Carbon steel, the aggressive Super-Fly face milling produces a softer feel than the previous Honeycomb pattern. Like other models in the BB series, the BB29 utilizes an electric yellow paint scheme set against their new Stealth Black finish. The putter comes with a Flymill pattern headcover and a matching deep-etch cord Lamkin grip available in standard or jumbo sizes.
The BB39 mallet, with its elongated flange and rounded edges, is the most visually striking putter in the new BB Series lineup. An extended flange increases the perimeter weight distribution for a consistently solid strike, while the elongated sightline simultaneously creates visual confidence at address. The craftsmanship that goes into making every Bettinardi unique is on full display with this new design. The BB39 comes with a Flymill pattern mallet headcover along with a matching deep-etch cord Lamkin grip available in standard or jumbo sizes.
By utilizing features from both the Antidote and iNOVAi, the BB56 is the most intricate and advanced putter in the BB Series lineup. The body is milled from 6061 military grade aluminum and features a special topline weight made of 303 Stainless Steel. By relocating the stainless steel weight directly behind and above the equator of the ball at address, combined with a high MOI head shape, the Center of Gravity is raised resulting in consistently solid contact and proper roll, even on miss hits. Vented channel grooves on the sole and flange create an aerodynamic appearance at address, further improving aim characteristics. Available in both right and left-handed models, the BB56 comes with a Flymill pattern MOI headcover and a matching deep-etch cord Lamkin grip available in either standard or jumbo sizes.
iNOVAi 5.0/Center Shaft
Following the success of its predecessors, the iNOVAi 5.0 looks to remain at the capstone example of Bettinardi craftsmanship and ingenuity. Classic features that remain from previous iterations are the bi-metal construction, black anodized finish, and F.I.T. (Feel-Impact-Technology) Face. The most noticeable new design characteristic is the hand polished 303 stainless steel weight which now creates a rounded mallet appearance, only adding to the steady strike attributes while increasing MOI numbers that this family of putters is known for. The iNOVAi is available in both heel shafted, and center-shafted options and all iNOVAi models come with a special MOI headcover and matching deep-etch Lamkin grip in standard or jumbo sizes.
Dexterity: Right Handed