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Adidas – Masun Denison – Podcast #378

On episode #378 of the Worldwide Golf Shops Insider Podcast, we chat with the Global Footwear Director for Adidas Golf, Masun Denison. Masun takes us through some of his day to day along with the all-new Adidas ZG23.

There are loads of tech that went into the new ZG23, a lot of which was machine learning, but there is an element of testing they did amongst both amateur and tour players. Designed specifically for the course, this shoe is waterproof, features enhanced traction and a Stability Fit 3D shape that improves stability.

A very special thank you to Adidas for setting up this interview. Take a listen to our interview with John here. To find a store location near you to check out the latest gear from Adidas, click here!

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