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Bettinardi Unveils 2024 BB Series

Tinley Park, IL – Bettinardi Golf, leading innovator and maker of the world’s finest precision-milled putters for over 25 years, is proud to unveil the new 2024 BB Series. For this redefined line, Robert J. Bettinardi has built upon years of experience and harnessed feedback from Tour players to optimize the center of gravity and apply a new face milling technology to the series.

The exquisite 2024 lineup features seven putter models including the BB1, BB1 Wide, BB8 Flow, BB48, and the BB28 Slotback as a Spud Neck, Center Shaft, or Armlock. Creating a harmonious blend of tradition and cutting-edge technology, each model has been meticulously designed by Robert and Bettinardi’s team of engineers to deliver superior performance and a smooth and consistent stroke.

“Our commitment to craftsmanship and relentless dedication to the game of golf has allowed us to create our most innovative BB Series line yet,” said Robert J. Bettinardi, CEO/Founder of Bettinardi Golf. “Working alongside our elite Tour staff and engineering team, we re-balanced each head aligning the Center of Gravity and moving the sweet spot into a more natural alignment with the eye. Every putt feels incredibly balanced and consistent.”

“We tested over 30 different Flymill patterns in developing our new Perpetual Flymill face which provides superior feel and remarkable control.” said Sam Bettinardi, President of Bettinardi Golf. “This new method makes the face pattern exactly repeatable, creating tactile uniformity across the entire series.”

This striking collection of Tour-inspired putters is designed to elevate performance and feel on the green, offering golfers an unmatched combination of control and style. Key features include:


By reshaping the bumpers and shoulders, the Center of Gravity aligns more naturally at address. This enhanced COG establishes a more unified weight distribution, ensuring contact with the sweet spot to achieve a more crisp roll.


Redefining precision putting, Bettinardi’s Perpetual Flymill Face Milling technology is now enhanced by sonic optimization. This innovative technology provides a consistent roll, ensuring that your putts start true and on target. Each stroke produces a distinctive tone, providing instant feedback to the player.


Each BB Series putter is one-piece milled from 303 Stainless Steel, which is the same blend of material preferred by Bettinardi Tour staffers around the globe. This metal offers a more durable, responsive, and solid-feeling putter for supreme performance.


The deep, luxurious black hue of Black Pearl PVD not only exudes sophistication but also adds an extra layer of confidence upon address. Beyond its striking appearance, the PVD coating is highly resistant to wear, scratches, and corrosion.


Each BB Series putter now comes paired with a Black PVD Tour Grade shaft, custom electric blue Lamkin Grip, and dual-constructed leather and carbon fiber BB Series magnetic headcover.

The 2024 BB Series will be available for pre-order on Tuesday, November 21st online at for $450 each, and will be available for purchase at authorized Bettinardi dealers domestically in December and worldwide in January.