If you’ve ever stood on the first tee wondering whether your golf ball is helping or hurting your game, you’re not alone. Bridgestone Golf has spent years studying how golf balls interact with different swings, and with the release of the new e6 and e12 models at Worldwide Golf, they’re making it easier than ever to find the right fit. Whether you’re looking for a ball with a softer feel, straighter flight, or added launch, there’s an option designed with your game in mind.

The All-New Bridgestone e12 Series: Three Options, One Goal – Better Performance

Bridgestone’s e12 lineup introduces a unique approach to ball selection. Instead of a one-size-fits-all model, the company has developed three distinct versions to match the launch conditions of everyday golfers. Each model is built with the new Optimal Flight System, ensuring you get a trajectory that works best for your game. Here’s a closer look at what each version offers:

• e12 HiLaunch – Designed for players who struggle to get the ball in the air, this model features the lowest compression of the three, helping produce higher launch and increased carry distance.

• e12 Straight – If you tend to fight a slice or hook, this ball helps reduce sidespin and keep your shots on target. It features a soft, low-compression core, a sidespin-reducing mantle layer, and Bridgestone’s Contact Force dimples for added forgiveness.

• e12 Speed – For golfers who naturally launch the ball too high and want a more penetrating trajectory, this firmer compression ball generates a faster, lower flight, making it a solid choice in windy conditions.

Another standout feature across all three models is Mindset technology, developed with Jason Day and his mental coach Jason Goldsmith. The visual aid on the ball is designed to reinforce focus and consistency, helping golfers approach each shot with more confidence and clarity.

The Bridgestone e6: Softer Feel, Longer Distance

The e6 is a longtime favorite among recreational golfers, and Bridgestone has reengineered it to be even better. Known for its soft feel and effortless distance, the latest version features a larger core and reformulated cover, allowing for high launch, low spin off the driver, and a responsive feel on the greens.

If you’re someone who enjoys a soft golf ball but doesn’t want to sacrifice distance, the new e6 provides a balanced combination of both. It’s available in white and optic yellow, making it easy to spot whether you’re in the fairway or just off the beaten path.

Which Ball Is Right for You?

Choosing the right golf ball can make a noticeable difference in your performance, and Bridgestone’s new models offer solutions for a variety of playing styles. If you’re looking for help getting the ball airborne, the e12 HiLaunch is a great option. Struggling with hooks and slices? The e12 Straight helps keep your shots on line. Need a firmer ball with a more controlled flight? The e12 Speed delivers a lower, more penetrating trajectory. And if soft feel and distance are your priorities, the e6 is built with you in mind.

With Bridgestone’s commitment to ball fitting and innovation, you can trust that there’s a model designed to help you play your best.

CLICK HERE to explore the new Bridgestone golf balls at Worldwide Golf.