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HUNTINGTON BEACH, CA – January 24, 2017 – CLEVELAND GOLF, focused on Where Scoring Mattersand a global leader in wedge innovation since 1979, is proud to introduce The Wedge, By Cleveland Golf, a first-of-its-kind reference book analyzing wedge technology and development. This 184-page paperback book is an essential source for golf lovers, equipment aficionados or anyone who appreciates the art and science of golf club design and product development. Cleveland Golf is offering The Wedge for purchase on its website at a price of $19.99. It is available now.
Written by the Cleveland Golf Research & Development team and featuring contributions from Cleveland Golf tour staffers, The Wedge provides an unprecedented look into wedge function, design, and development. Industry-leading engineers and top players offer insights and explanations on a comprehensive list of wedge topics, including shape, specs, wedge types, the design process, tour operations, manufacturing, and fitting. Illustrations throughout the book allow for easy understanding of the science that goes into developing some of the game’s finest scoring equipment.
John Rae, the Vice President of Research & Development for Srixon/Cleveland Golf/XXIO in North America, was inspired to publish “The Wedge” as a unique offering to go deeper into one of the most important pieces of golf equipment for passionate and curious readers.
“At Cleveland Golf, we spend an extraordinary amount of time thinking about wedges,” Rae said. “When I say ‘we,’ I don’t mean myself and a few other people. ‘We’ are an army of leaders, golfers, engineers, designers, product testers and thinkers. We work together, day in and day out, to create the best looking, best performing, most important clubs in any golfer’s bag.
“Our No. 1 goal is to help golfers play better and shoot lower scores. In our continual effort to help educate and inform golfers around the world, we have dedicated the last year to commemorate some of our knowledge. We have taken what we know about how wedges perform, how they are made, and how to select the right ones, and compiled it into what we believe is the first in-depth, technical book about a specific golf club.”
The Wedge, By Cleveland Golf has been praised by many prominent golf equipment industry veterans:
“Golfers may like the long ball, but the highlight reels are filled with amazing shots on and around the green. The wedge is the key to lower scores, and this book gives you every detail about wedges you never knew you needed to know until now.” — Ken Morton, Jr., Owner, Haggin Oaks Golf Super Shop; Past President, Association of Golf Merchandisers
“Cleveland Golf has always been a leader in short game innovation for me, our store managers and sales associates, and every golf geek out there. This book is Wedge 101 at its finest!” — Al Morris, President, Worldwide Golf Enterprises
“No single company [besides Cleveland Golf] spends more time and money on R&D creating the perfect wedge for all skill levels, and with this book you can get a feel for how much work that truly is.”— Randy Silver, President, and Perry Ponti, General Manager at Pro Golf Discount, Inc., and Golfdiscount.com
“Cleveland Golf has been the industry leader in wedges throughout my golf career. From head shape, to bounce offerings, special grinds, groove and face technology, and even custom graphics, Cleveland Golf has pushed innovation in every offering. Now with this book we all get a chance to see a little of the magic behind the curtain.”— Paul Earnest, PGA Director of Golf Four Seasons Resort and Club Dallas
Click here for more information and to purchase The Wedge, By Cleveland Golf. It is now available for purchase at a price of $19.99.
Title: The Wedge, By Cleveland Golf
class=”p4″>Paperback: 184 pages
Publisher: Roger Cleveland Golf Company, Inc. (2016)
Written By: John Rae & Ken Van Kampen
Forward By: Peter Jacobsen
Illustrations By: Christian Santiago
Product Dimensions: 6 x 0.5 x 9.0 inches
© 2016 by Roger Cleveland Golf Company, Inc. All Rights Reserved.