Posted October 5, 2016 in Lifestyle by Tom Brassell
Most golfers in the greater Orange County area are quite familiar with all the golf-related equipment, apparel and accessories assembled within the spacious confines of the Roger Dunn Golf Shops Superstore in Santa Ana, Calif. But the store has never offered anything quite like what it unveiled on September 17, when Titleist opened a state-of-the-art club-fitting studio.
The Titleist Complete Performance Studio is a 1,500-square-foot indoor bay that is being billed “the largest we’ve ever built,” according to David Kern, Vice President of Club Sales for Titleist. “It allows us to fit every club in the bag with both a full-swing area and a very large short-game space and putting green.
“This is truly a unique experience that will allow golfers the opportunity to experience Titleist golf clubs from tee to green. We’ve never done this before in an indoor retail environment.”
The studio opened the same day that Titleist unveiled its new line of 917 metal woods.
The idea for the center was conceived when Titleist was approached by Roger Dunn Golf Shops to upgrade its previous Titleist Fitting Bay. Well aware of the importance of the partnership between the retailer and manufacturer, Titleist jumped at the opportunity.
“The Roger Dunn Superstore in Santa Ana has provided fantastic service to golfers for decades,” Kern said. “The chance to enhance our custom-fitting capabilities inside a world-class golf specialty location was too good to pass up. The expansive space provided the flexibility to design a studio that includes long-game fitting as well as around the green with wedge fitting and putter selection.”
The studio features fitting and selection opportunities for the entire Titleist line, including the new 917 metals, 716 irons, Vokey-designed wedges and Scotty Cameron putters. That, coupled with the staff at Roger Dunn, will make it a superior place to get fitted, Kern said.
“Roger Dunn has a tremendous staff for custom club fittings, led by Titleist Certified Fitter Jim Pooler,” he said. “They’re experienced professionals dedicated to helping golfers find the right 14 clubs for their game.”
In the studio, golfers will experience a true tee-to-green fitting, Kern said. They’ll receive a comprehensive fitting for metals and irons using state-of-the-art launch monitor and simulator technology.
Additionally, they’ll be able to hit various shots with the new SM6 wedges on three kinds of turf, as well as try out Scotty Cameron putters on more than 1,000 square feet of undulating putting surface.
But why should anyone care about custom fitting?
“Not nearly enough golfers have been properly fit for their equipment,” Kern said. “Surveys show only 50 percent of golfers have been fit for irons, 40 percent for a driver and less than 20 percent for hybrids, wedges and putters. Golfers who take advantage of this unique experience will benefit from a complete evaluation of their equipment, ensuring that every facet of their game is custom fit specifically to them.
“We are thrilled to be working with Roger Dunn on this.”
This article was republished with permission from Worldwide Golf Insider’s October-November 2016 edition. To read the entire insider, please click HERE.