The PGA Tour, LPGA and Topgolf Entertainment Group are getting together to create new golf enthusiasts.

PGA Tour Commissioner Tim Finchem, LPGA Commissioner Michael Whan and TEG Co-Chairman/CEO Erik Anderson outlined four primary areas of focus during a press conference at TPC Sawgrass, site of this week’s Players Championship. The alliance plans to focus on the following:

• Linking PGA Tour and LPGA tournament activities to local Topgolf venues.
• Reciprocal distribution of content from both Tours through Topgolf platforms.
• Grow the game initiatives supported by Topgolf venues.
• Exploring opportunities for PGA Tour and LPGA-related experiences on the World Golf Tour digital game.

Topgolf recently acquired WGT back in January. 

“We see tremendous collaborative opportunities that will benefit not only Topgolf, the PGA TOUR and LPGA, but golf as a whole,” Finchem said. “We are very excited to work with Erik’s team to bring these ideas to life through this new alliance.”

Topgolf, an entertainment center focused around the game, currently has 21 locations open in the U.S. with another six that will be ready to open in 2016. Topgolf’s research indicates that there are millions of their guests who do not play golf but have an interest in learning the traditional green-grass game.

Read more about the alliance here. : http://www.lpga.com/news/2016-pga-lpga-topgolf-announce-strategic-alliance

By Sean Fairholm – Global Golf Post