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In 1996, when Tom Olsavsky started out at TaylorMade, development of any given golf club — from idea to shipping — took two and a half years. Today, 12 years later, that time is down to one year, and if the marketplace demanded it, Tom and his team could develop a brand new golf club every three months. On episode #21 of Golf Better @ Edwin Watts Golf, Tom talks with Fred and Kenny Nicholson, technical specialist at Edwin Watts Golf, about new fairway wood and hybrid technology, adapting USGA rules to that ever-evolving technology, and much more.