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The President of Titleist Golf Balls, Mary Lou Bohn, joins us for episode #266 of the Worldwide Golf Shops Insider Podcast to talk about the all-new Titleist AVX Golf Ball.

In this episode, we discuss the all-new Titleist AVX golf ball, how the idea of the Titleist AVX ball developed, how they utilized market testing to get feedback from golfers, what kind of performance golfers can get from using the AVX ball, and much more.

Take a listen to our podcast to see if the AVX is the right ball for you!