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Titleist is widely known for designing and building premium clubs for the best players in the world. That tradition continues now for all players with the new 716 lineup of precision irons. The all-new AP1 irons are the longest, most forgiving irons ever to carry the familiar Titleist stamp. Thanks to an extreme 360-degree under-cut cavity and a large, thin, unsupported face, golfers of all abilities can enjoy greater ball speed and more distance. High-density tungsten inserts lower the center of gravity and increase perimeter weighting for longer, straighter shots. For better players, the new AP2 irons perfectly blend a Tour-proven shape with extreme high-density tungsten weighting that positions the center of gravity low and perfectly aligned at impact for more speed and distance. And because even skilled players still need forgiveness, an innovative co-forged construction along with the tungsten weighting increases perimeter weighting, moment of inertia, and speed on off-center hits.

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There is definitely a movement these days for softer, more responsive golf balls. That’s why Titleist unveiled the softest feeling golf ball the venerable company ever has made, DT TruSoft. The replacement to the popular DT SoLo is the culmination of two years of research and development to provide golfers with an extremely soft feel without sacrificing distance or control around the green. In fact, the company says the TruSoft is actually longer off the tee than the ball it replaces. The latest generation of Titleist’s soft compression core and cover technology is available in white or optic yellow.

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