Some golfers draw lines with Sharpies. Others squint, adjust, and hope. But there’s a better way to aim. Available at Worldwide Golf, the latest lineup of Titleist golf balls introduces AIM 360 models in AVX and Tour Soft, plus expanded AIM Performance and AIM Enhanced options in the Pro V1 family.

These balls aren’t just about performance – they’re about precision. With a range of alignment markings now covering even more of Titleist’s most trusted models, it’s easier than ever to line up with confidence and let your stroke do the rest.

What Is AIM 360?

AIM stands for Alignment Integrated Marking, a concept that’s been quietly shaping Titleist golf balls since 2007. It started with a basic sidestamp, based on feedback from tour pros who were already drawing alignment lines on their golf balls. Over time, Titleist expanded those markings – and now, the latest evolution is here.

The all-new AIM 360 on AVX and Tour Soft features a full 360-degree alignment circle around the ball. It’s a bold look, designed for players who prefer a more pronounced visual aid to help with setup on both the green and the tee box.

A Closer Look: AVX and Tour Soft AIM 360

AVX AIM 360

With a low flight, low spin, and soft feel, AVX is engineered for distance and greenside control It’s ideal for players looking to keep the ball down and stay aggressive into firm greens.

Tour Soft AIM 360

If feel matters most but you still want solid all-around performance, Tour Soft is the play. This updated model features a faster core and a reformulated cover for better distance and short game control, and now includes  the added visual feedback.

Don’t Overlook the Pro Vs: AIM Performance and AIM Enhanced

Already trusted by the world’s best players, Pro V1, Pro V1x, and Pro V1x Left Dash now come in two additional alignment options:

AIM Performance

A single, extended line based on the same one used by players like Viktor Hovland. Available in multiple colors – black, red, blue, and pink – the sidestamp is longer and more defined than the standard version, designed for golfers who want a clean, tour-style line on every putt.

AIM Enhanced

Looking for something even more visual? AIM Enhanced stretches the alignment aid even further. The extended sidestamp is more than 65% longer than the standard Pro V1 line and gives a clear, built-in visual for aiming putts or tee shots with precision.

Controlled testing by Titleist R&D showed that AIM 360, AIM Performance, and AIM Enhanced markings helped golfers improve their alignment precision by up to 35% compared to the standard sidestamp, proving that these are more than just cosmetic updates.

Which Titleist Model Is Right for You?

All five of the current AIM-compatible models offer something a little different. Here’s a quick breakdown to help guide your decision:

• Pro V1: Mid-flight, lower long-game spin, soft feel

• Pro V1x: Higher flight, more spin, slightly firmer feel

• Pro V1x Left Dash: High flight, low spin, firm feel

• AVX: Low flight, low spin, very soft feel

• Tour Soft: Softer overall feel with balanced performance

And now, with AIM technology available across all five, you can choose your alignment style just as precisely as your ball preference.

Ready to Aim Better?

Whether you’re dialing in your short game or lining up a tee shot, Titleist’s AIM series brings more visual structure to your game without compromising performance. The expanded lineup, including Pro V1s, AVX and Tour Soft AIM 360 models, is available now at Worldwide Golf, your trusted source for the latest in golf ball innovation.

CLICK HERE to explore the full lineup and see which AIM design suits your game.