On this installment of the Worldwide Golf Shops INSIDER Podcast, we talk with President/CEO of Callaway Golf Co, Chip Brewer. Chip talks Mavrik, Callaway’s new line of Metalwoods and irons. This product, much like EPIC Flash, was designed by artificial intelligence. But now features a new SS20 architecture, high-strength FS2S Titanium, AND a new Cyclone Aero shape, which differs drastically from their recent driver shapes to promote faster head speed. Callaway has been known to move the needle in golf product development, and after listening to this Podcast. We believe they have done it again! So please listen to this very informative INSIDER Podcast to learn about Callaway Golf’s MAVRIK!
MAVRIK delivers incredible ball speeds technologies led by our A.I. -designed Flash Face SS20 architecture, high-strength FS2S Titanium, AND our new Cyclone Aero shape, which differs drastically from our recent driver shapes to promote faster head speed. The Cyclone shape is shallower from front to back, with a flatter crown, and a sole design that sweeps upward dramatically in the rear to create a markedly higher trailing edge. That’s how we decrease drag for increased clubhead speed.
The head’s internal and external weighting includes a single, fixed 5g weight positioned at the sole’s back-center, to promote mid-level spin and a moderate draw bias. Available in 9º, 10.5º and 12º lofts.
MAVRIK MAX is well suited for players who want a long, easy-to-hit driver with the ability to reduce slices off the tee. It has the largest footprint of the three models, boasts the highest MOI, is the easiest to launch, and has the most draw bias capability. For golfers who struggle with impact dispersion, MAX offers a tremendous amount of high-speed surface area on the face. MAX also incorporates two interchangeable weights, 14g and 2g, positioned in the sole near the heel and center- back. Installing the heavier weight in the heel creates maximum draw bias; installing it in the back creates maximum MOI. Available in 9º, 10.5º and 12º lofts.
Like all of Callaway’s Sub Zero models from the past five years, MAVRIK Sub Zero offers a remarkable combination of low spin and high MOI. Though getting both qualities into one driver was once unheard of, Callaway R&D continues to deliver on this rare combination. The slightly smaller (450cc) head features two interchangeable screws in the front and back, 14g and 2g, to promote changes to launch angle and spin-rate. It has a neutral ball flight bias and the lie angle is slightly flatter compared to the Standard and MAX models. Available in 9º and 10.5º lofts.
The Callaway MAVRIK Irons appeal to a wide range of players, with incredibly fast ball speeds from A.I and Flash Face architecture for long, consistent distance. To provide complete performance to match these distance technologies, each iron is engineered to optimize launch and trajectory while promoting player preferred trajectories, spin rates, and land angles.
The MAVRIK Pro Irons feature a more compact head shape, flatter lie angle and thinner topline that better players prefer for better workability and control. And with our Flash Face architecture, each iron is engineered for optimized distance and performance.
The MAVRIK MAX Irons are Built for total distance with a larger body and a deeper CG for increased forgiveness and easy launch. The combination of innovative ball speed technologies in the face and a high MOI construction promote long distance through the bag.
The compact size, smaller profile, shallower face and cambered sole make the Pro closer to a fairway wood shape than an iron shape. We’ve returned to a fairway-wood like shape at the request of better players, including Tour pros, who prefer the flatter lie-angle and versatility of the increased sole-camber, as well as a neutral CG and more neutral ball flight.
As with all other MAVRIK metalwoods, A.I. designed the face to work specifically with the specific characteristics of the Pro’s head shape, and with each specific loft. Available lofts include 2H, 3H, 4H, and 5H. Premium stock shaft is the KBS Tour Hybrid.