Posted March 23, 2026 in Products and Brands by Rob Lyon

You’ve stood over that putt before. You pick a line, set the ball down, take one last look – and still wonder if you’re aimed where you think you are.
That moment is exactly what Titleist is targeting with its new AIM alignment designs, now available at Worldwide Golf. Across AVX, Tour Soft, Velocity, and TruFeel, the updated markings focus on one simple idea: helping you aim more precisely before the stroke even begins.
AVX AIM 360: A Continuous Visual Guide

The AVX introduces an AIM 360 design that gradually softens around the circumference of the ball.
That continuous marking gives you a consistent reference no matter how the ball is positioned. The pattern gradually softens as it moves around the ball, which helps keep the look clean at address while still providing a clear guide for alignment.
AVX remains built for golfers who prefer a softer feel with a penetrating flight and lower long-game spin. The updated version pairs that profile with a faster core and refined casing layer for more balanced performance from tee to green.
Tour Soft AIM: Extended Alignment with a Softer Feel

Tour Soft adds an AIM Performance design that extends into a three-line alignment pattern.
That longer visual cue gives your eyes a clearer path to follow when setting up putts. It’s available at Worldwide Golf in blue and black for a clean, high-contrast look at address.
Beyond alignment, Tour Soft continues to focus on a soft feel with balanced distance and spin. A redesigned core and dimple pattern help produce a more consistent flight while maintaining control into the green.
Velocity AIM: Built for Distance with Direction in Mind

Velocity takes a different visual approach with an orange and black arrow-style AIM Performance design.
The arrow shape gives you a direct reference point, making it easy to line up quickly and confidently. It’s a straightforward visual that pairs well with the ball’s distance-focused build.
Velocity is built for golfers who prioritize speed and carry. Updates across the core and aerodynamic package help maintain a strong, penetrating flight with lower long-game spin.
TruFeel AIM 360: Soft Feel with Full-Circle Alignment

TruFeel brings its own version of AIM 360, featuring a red arrow that wraps around the circumference of the ball.
The design gives you a consistent alignment reference from any angle, while keeping the look simple and easy to use.
As the softest ball in the Titleist lineup, TruFeel continues to focus on feel while still providing distance and dependable greenside control.
Alignment Across the Entire Lineup
With the addition of AIM designs to AVX, Tour Soft, Velocity, and TruFeel, Titleist now offers alignment-focused options across nearly its entire golf ball family.
That means you can choose a ball based on how it performs for your game – distance, feel, or spin – while still getting a visual aid that helps you aim more consistently on the green.
Pro V1 AIM Offerings

The expansion of AIM designs also extends across the Pro V1 family, including Pro V1, Pro V1x, and Pro V1x Left Dash.
These models are available with both AIM Performance and AIM Enhanced options. The AIM Performance marking features a long, straight alignment line inspired by how many tour players mark their golf balls. It’s available in black, red, blue, and pink.
The AIM Enhanced version builds on that concept with an extended three-line alignment design integrated into the sidestamp, providing a more prominent reference at address.
Find Titleist AIM Golf Balls at Worldwide Golf
The latest Titleist AIM models bring alignment into sharper focus without changing the core performance of each ball.
If you’re looking for a clearer way to line up putts while keeping the feel and flight characteristics you prefer, the AVX, Tour Soft, Velocity, and TruFeel AIM designs are now available.
CLICK HERE to shop Titleist AIM golf balls at Worldwide Golf.