By: John Steinbreder – Global Golf Post

Srixon recently rolled out the 10th generation of its Soft Feel golf ball, and company engineers say that three key innovations make this one better than any of the previous iterations.

The first advance comes in the form of an “energetic gradient growth core” that boasts a 60 compression and is made to provide players with a softer feel on all full shots without sacrificing distance or accuracy. Next comes an ionomer cover that is 11 percent thinner and 5 percent softer than the last version of Soft Feel, for greater greenside spin and softer feel on pitches, chips and putts. Then, there is the 324 speed dimple pattern, which is designed to lower drag and produce a more penetrating ball flight as well as greater distance.

“Srixon has significantly improved the feel of the new Soft Feel while also managing to enhance performance,” says Mike Powell, president of sales and marketing for Srixon/Cleveland Golf/XXIO North America. “It’s designed to be incredibly long off the tee with improved greenside spin and the sort of overall performance that will help any golfer who doesn’t swing like a tour pro.”

Out this summer, the new Soft Feel is available in two colors, Soft White and Tour Yellow.

At the same time, Srixon has released Soft Feel Lady, which features the same performance benefits as Soft Feel with a slightly higher launch and comes in Passion Pink as well as Soft White.