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Posted February 15, 2016 in Products and Brands by Tom Brassell
Sister Sledge sang about it in the late 1970s’s.
Auburn University football coaches preach it to recruits.
And TaylorMade golf has their newest line of clubs complete. The “M Family.”
It all began last year with the M1 driver. TaylorMade’s longest driver ever, the M1 has a multi-material construction – featuring an ultra-thin, ultra-light and high-strength carbon composite crown – that unlocks breakthroughs in distance, playability, and feel for all golfers.
The M1 is also fully adjustable to provide ideal launch conditions to all player types with a single club. The construction of M1 allows better players to create the shot they want and other golfers, the shot they need.
But, the M1 driver needed a sibling to complete the family. That sibling arrived in multiples with the M2 products now available for pre-sale.
The fairways were introduced to TaylorMade’s Tour players a couple of weeks ago at Torrey Pines, the week of the announcement of the M2 line. The demand was so great, that the their tour van ran out of products the first day.
The “M Family” is now complete, as was seen this past week at Pebble Beach with the “FaMily” caps worn by their Tour Players.
Don’t take just our word for it. Check it out from TaylorMade’s CEO David Abeles at the 2016 PGA Show in Orlando on January 28.
If the new line up of clubs could sing, I bet it would be the Sister Sledge hit from 1979!
We Are Family!