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The latest news and Info on newest golf products, industry personalities and emerging technologies

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Mike Powell of Srixon/Cleveland/XXIO at the 2017 PGA Merchandise Show
2017 PGA Merchandise Show

Mike Powell of Srixon/Cleveland/XXIO at the 2017 PGA Merchandise Show

by Tom Brassell

Srixon/Cleveland/XXIO president of USA Golf, Mike Powell, joins us from the 2017 PGA Merchandise Show in Orlando. Mike discusses the new line of game improvement irons available from XXIO, new wedges from Cleveland and the new golf balls now available from Srixon. Tom Brassell: PGA merchandise show in the Cleveland Srixon XXIO booth, take two,…

Titleist Enhances Pro V1 Duo
Products and Brands

Titleist Enhances Pro V1 Duo

by Tom Brassell

By John Steinbreder – Global Golf Post At this year’s PGA Merchandise Show in Orlando, Titleist technicians announced several improvements to the core and aerodynamic designs of the company’s flagship Pro V1 and Pro V1x golf balls. Start with the Pro V1, a three-piece product that has been re-engineered with a next-generation 2.0 ZG Process…

Wilson Staff at the 2017 PGA Merchandise Show – PODCAST EXCLUSIVE
Podcasts

Wilson Staff at the 2017 PGA Merchandise Show – PODCAST EXCLUSIVE

by Tom Brassell

Tuesday of PGA Merchandise Show week found us at Demo Day at Orange County National Golf Club, and more specifically, with Wilson Staff. We visited with instructor Jake Thrum, and Wilson’s Frank Simonutti and Tim Clarke. https://soundcloud.com/worldwide-golf-shops/podcast-216-wilson-staff-at-pga-show-demo-day Tom Brassell: 2017 PGA Merchandise Show Demo Day. Jake Thrum joining us. The instructor to Kevin Streelman, right? Jake…

TaylorMade Not Resting On Its M1, M2 Laurels
Products and Brands

TaylorMade Not Resting On Its M1, M2 Laurels

by Tom Brassell

By John Steinbreder – Global Golf Post In the fall of 2015, TaylorMade introduced its M1 driver, and not long after that the Carlsbad, Calif., equipment maker brought out a slightly different model, dubbed M2. Both clubs sold well and built strong followings in the competitive and recreational realms. That did not stop company officials…

An Epic Proportion from the Fairway
Products and Brands

An Epic Proportion from the Fairway

by Tom Brassell

By John Steinbreder – Global Golf Post As is the case with the recently released Epic drivers, the fairways carrying that same appellation feature clubheads that use Callaway’s new triaxial carbon in the crowns. Company engineers say that composite material is so light that it enables them to redistribute weight in ways that increase forgiveness…

INTRODUCING “THE WEDGE, BY CLEVELAND GOLF”
Lifestyle

INTRODUCING “THE WEDGE, BY CLEVELAND GOLF”

by Tom Brassell

INTRODUCING “THE WEDGE, BY CLEVELAND GOLF”, A FIRST-OF-ITS-KIND REFERENCE BOOK ANALYZING WEDGE TECHNOLOGY AND DEVELOPMENT HUNTINGTON BEACH, CA – January 24, 2017 – CLEVELAND GOLF®, focused on Where Scoring Matters™ and a global leader in wedge innovation since 1979, is proud to introduce The Wedge, By Cleveland Golf, a first-of-its-kind reference book analyzing wedge technology…

SRIXON INTRODUCES NEW Z-STAR SERIES GOLF BALLS
Products and Brands

SRIXON INTRODUCES NEW Z-STAR SERIES GOLF BALLS

by Tom Brassell

“TOUR PERFORMANCE TAKEN FURTHER” Srixon® Z-STAR® and Z-STAR® XV golf balls have an official North America launch date of Friday, February 17, 2017. HUNTINGTON BEACH, CA – January 23, 2017 – SRIXON®, a global leader in high-performance golf equipment and a brand Dedicated to Improving Your Game™, is proud to introduce the new Z-STAR® SERIES…