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Callaway Unveils Custom Apex Option

By John Steinbreder – Global Golf Post

Last fall, Callaway Golf introduced a new iteration of its Apex iron. Made primarily for better players, it incorporated tour-influenced shaping and design with progressive-flow weighting intended Screen Shot 2016-07-08 at 9.45.33 AMto optimize the center of gravity for improved performance.

Company engineers also employed the equipment maker’s 360 Face Cup technology in that forged product, using it in the 3- through 7-irons in an effort to provide consistent ball speeds across clubfaces, for enhanced distance and launch. As for the scoring irons, they used a faceplate to bolster feel and distance control.

Some six months later, Callaway is bringing out what it describes as a Custom Option Only version of the Apex iron. It boasts the same technologies of the line it released in 2015, but with a Satin Black PVD finish.

In addition, the clubs come with a pair of stock premium shaft options – the True Temper XP 95 and the UST Recoil – that are black as well, and a “blacked out” Lamkin UTX grip. To widen appeal, the company is offering aftermarket shaft options at no upcharge and is giving golfers the ability to fine-tune the makeup of their sets at no additional cost either, allowing them to go 4-PW, 5-PW, 4-AW or 5-AW.

Callaway Apex Black

What’s New?

A Callaway Apex iron in black

Who’s It For?

Better players with a bit of Johnny Cash in them

Republished with permission by Global Golf Post