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Posted July 8, 2016 in Products and Brands by Tom Brassell
By John Steinbreder – Global Golf Post
Last fall, Callaway Golf introduced a new iteration of its Apex iron. Made primarily for better players, it incorporated tour-influenced shaping and design with progressive-flow weighting intended to optimize the center of gravity for improved performance.
Company engineers also employed the equipment maker’s 360 Face Cup technology in that forged product, using it in the 3- through 7-irons in an effort to provide consistent ball speeds across clubfaces, for enhanced distance and launch. As for the scoring irons, they used a faceplate to bolster feel and distance control.
Some six months later, Callaway is bringing out what it describes as a Custom Option Only version of the Apex iron. It boasts the same technologies of the line it released in 2015, but with a Satin Black PVD finish.
In addition, the clubs come with a pair of stock premium shaft options – the True Temper XP 95 and the UST Recoil – that are black as well, and a “blacked out” Lamkin UTX grip. To widen appeal, the company is offering aftermarket shaft options at no upcharge and is giving golfers the ability to fine-tune the makeup of their sets at no additional cost either, allowing them to go 4-PW, 5-PW, 4-AW or 5-AW.
Who’s It For?
Better players with a bit of Johnny Cash in them
Republished with permission by Global Golf Post