Exclusively at Worldwide Golf Shops, Win At All Costs offers a bold take on golf course apparel
You may be seeing even more of the little devil that’s been popping up in the world of golf apparel lately.
The clothing line from South Korean clothier WAAC Golf, which stands for “Win At All Costs,” feature the company’s distinctive devilish mascot Waacky, and have been represented by a handful of players on professional tours.
The apparel is fresh and fun, but it was unobtainable in the United States – until this summer.
Worldwide Golf Shops, which was named the exclusive retailer for the brand in 2021, received its first deliveries in June, which means WAAC apparel is now available in select stores and online.
Golfers can find men’s and women’s clothing, headwear, socks, gloves, head covers and accessory bags.
WAAC is currently worn by KLPGA players Hye Jeong Choi and Eun Soo Jang as well as LPGA Tour player and U.S. Open winner Minjee Lee. What sets WAAC apart as an apparel company is its distinctiveness.
“They are disruptive, fun and offer something very different from what we typically see on the golf course,” says Laura Dowdy, Lead Apparel Buyer/Merchandiser for Worldwide Golf Shops. “WAAC is definitely playful and offbeat.”
Most outlandishly fun of all?
It may be the Women’s Striped Polo, with its broad horizontal stripes and giant, side-by-side question mark and exclamation point.
Momentum for WAAC apparel is building – big-time.
“It has been super exciting and fun to see the reactions to the brand and to the styles from our employees and customers,” says Dowdy. “It has certainly created a lot of buzz!”