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Posted July 17, 2021 in Products and Brands by Tom Brassell
How adidas Golf is protecting the environment with its shoes & apparel
The next time you put on a piece of adidas Golf apparel, you’re doing more than looking your best on the course.
You’re helping save the environment.
In 2015, adidas partnered with Parley for the Oceans and implemented a strategy to end plastic waste and to begin making its products with recycled materials. As part of that effort, the company last year introduced Primeblue and Primegreen performance fabrics in its shoes and apparel – including its golf gear.
Primeblue is a high-performance yarn made in part with 50 percent Parley Ocean Plastic that is intercepted on remote islands, beaches, coastal communities, and shorelines, preventing
it from polluting the water and harming marine life. Primegreen is a series of high-performance fabrics containing a minimum of 40 percent recycled content. Both materials are used in multiple lines of adidas Golf’s shoes, polos, shorts, and more.
“Our mission is to be the most progressive golf brand by creating world-class performance products made with recycled materials,” said Shaun Madigan, Global Director of Apparel, adidas Golf. “As a company, we are on a quest to help end plastic waste. These are just parts of our commitment to continue to innovate in the area of sustainability.”
Two new environmentally friendly offerings from adidas include CodeChaos 21 Primeblue and Solarthon Primegreen spikeless golf shoes for men and women.
In Solarthon, 50 percent of the upper is recycled content, and in CodeChaos 21, 50 percent of the upper is textile, and 75 percent of the textile is Primeblue yarn. No virgin polyester is used in either shoe.
As for apparel, adidas offers numerous polos, shorts, pullovers, caps, beanies and more utilizing fabrics made with recycled materials and in part with Parley ocean plastic, some of which include the HEAT.RDY and Two-Tone polo shirts, and Ultimate365 Print Shorts.
Golf fans may notice some of these innovative items being worn by touring pros that are part of the adidas golf roster, such as Dustin Johnson, Xander Schauffele, Collin Morikawa, Tyrrell Hatton, Sergio Garcia, Daniel Berger, Joaquin Niemann, Sam Burns, Danielle Kang, Jessica Korda, and Paula Creamer.
“For us, performance is at the core of everything we design,” Madigan said. “It needs to perform on the course for golfers everywhere – from amateurs to the best players in the world. That’s why we make these products with our most innovative materials.”
As for the company’s future plans, adidas has set sustainability benchmarks, such as using exclusively recycled polyester by 2024, reducing its carbon footprint 30 percent by 2030, and being climate neutral by 2050.
The company also plans to continually look at ways in which it can be more sustainable.
“We’re constantly creating to ensure we’re pushing the boundaries and bringing the best footwear, apparel and accessories to the course – and in a more sustainable way,” Madigan said.
“With that in mind, we also want to provide golfers with versatile options that are stylish and inviting to all who pick up a club.”