CARLSBAD, Calif (June 4, 2024) – Kith and TaylorMade reprise their partnership to create a collection of technical apparel, accessories, and golf equipment as seen through the Kith lens.

The campaign for this second installment features iconic actor and TV personality, Jimmy Fallon at the famed Pebble Beach Golf Links, located at North America’s No. 1 Golf Resort in Pebble Beach, CA. 

In celebration of Kith for TaylorMade 2024, Kith hosted a kickoff tournament at the world-renowned course from June 2nd to 4th. Ahead of the global launch, there will be a special pop-up for the Kith for TaylorMade 2024 Collection at the iconic Pebble Beach Resorts, located at The Lodge at Pebble Beach’s retail shops. The pop-up is open now for a span of two months, while supplies last. Located at 1700 17 Mile Dr, Pebble Beach, CA 93953.

“Continuing our partnership with Kith is a result of the success of the unique blend of the pillars of both Kith and TaylorMade to bring a creative spin on our products and brand identities. We’ve always been attracted to partnerships that allow us to reimagine what a golfer plays, wears and relies on and our relationship with Kith was born from a shared passion for the game of golf.” – Brian Bazzel, TaylorMade VP of Product Creation

“When creating product in a different category, it’s imperative that we work with the best in class. For golf, that’s TaylorMade. After our first collection, we challenged ourselves to develop new language and offer a unique approach to the sport. Together we created some incredible custom takes on their innovative equipment. My personal favorites are the K790 Irons and wedges, which were executed to create a mixed metal gradient. I’ve never seen anything like it before, and couldn’t be happier with the final execution.” – Founder, CEO & Creative Director of Kith

KITH FOR TAYLORMADE Qi10 DRIVER

Kith and TaylorMade combined their eye for style and innovation to create a collaborative take on TaylorMade’s groundbreaking Qi10 driver with a blend of distance and forgiveness. Reimagined through the creative lens of Kith, the driver is offered in Rose Gold and Black to showcase TaylorMade’s new Infinity Carbon Crown for enhanced forgiveness. Both drivers feature the Kith monogram logo on the carbon crown and a gold foil sweet spot marker. The sole weights on both drivers stand out with a touch of Rose Gold.

Price: $650 USD

Specs: 9.0° and 10.5° lofts with a special edition Ventus TR shaft and black Golf Pride Z-Grip (RH Only)

KITH P·790 IRONS

Fueled by TaylorMade’s innovative FLTD CG™ technology individually optimizing each iron on the inside for maximum performance, the K·790 irons put an interpretative spin on what’s on the outside. K·790’s gradient color scheme gets darker as the set progresses with chrome four and five-irons, light smoke six and seven-irons, dark smoke eight and nine-irons and a black pitching wedge. To preserve the elegance of this partnership, the numbers on the clubs are in roman numerals.

Price: $1750 USD

Specs: 4-PW with Dynamic Gold 105 black shaft and Golf Pride Z-Grip (RH Only)

KITH MG4 WEDGES

Iconic golfers Tiger Woods and Rory McIlroy play TaylorMade’s Milled Grind 4 wedges, so Kith and TaylorMade created three iconic aesthetics. To complete the gradient progression from the K·790 irons, Kith MG4 wedges come in a nightshade 52°, bronze 56° and gold 60° with Kith’s monogram badge. MG4’s raw face with laser-etched Spin Tread technology rusts over time to preserve spin and feel in wet conditions.

Price: $295 USD

Specs: 52°, 56°, 60° with Dynamic Gold 105 shaft and Golf Pride Z-Grip (RH Only)

KITH SPIDER TOUR PUTTER

TaylorMade’s major championship winning Spider Tour putter is reimagined through the eyes of Kith with a stunning rainbow PVD finish. The crossroads of advanced performance for maximum stability and luxury design produces a unique one of one finish for each Spider Tour putter. The Kith Spider Tour putter features black weights and a gold signature sightline on top of TaylorMade’s innovative True Path technology making alignment simpler.

Price: $445 USD

Specs: 34’’ with Small Slant No. 3 Hosel and a special edition SuperStroke Pistol GT 1.0 Grip (RH Only)

KITH TP5 GOLF BALL

TP5, the softest 5-layer Tour ball, delivers a notably softer feel and enhanced spin around the green with lower driver spin than previous generations. It is engineered with a new Speed Wrapped Core that delivers a softer sound while promoting a faster, more responsive overall design. Kith TP5 golf balls come in a dozen with a different logo and design on each sleeve.

Price: $55 USD

“The Kith team has an iconic design eye that collectively inspired us to create something unique for both Kith and TaylorMade consumers, many of whom are loyal to both of our brands. We have thoroughly enjoyed working with Kith on these collaborations and look forward to our consumers enjoying the products we have created.” – Brian Bazzel, TaylorMade VP of Product Creation

APPAREL & ACCESSORIES

The men’s apparel offering comprises technical forward silhouettes designed to keep you cool and dry on the course. Course-ready jackets, vests, and polos are elevated with collaborative logos and golf-themed artwork. Lightweight fabrics like silk, nylon, and polyester are seen across designs in solid, colorblocked, and striped iterations. For more casual wear, discover Kith’s signature crewnecks, hoodies and tees crafted from premium cotton. The assortment is finished with coordinating nylon and viscose blend pants & shorts.

This year’s collection introduces custom apparel for women. Statement dresses are at the core of the collection—from the form-fitting Fade Jersey Dress to the more relaxed and sophisticated Par Dress. Effortless coordinating sets like the Kith for TaylorMade Fairway Polo and Ace Skort & Kith for TaylorMade Pin Polo and Arc Short complete the offering.

Kith for TaylorMade premium bags showcase all-over debossed leather monogramming and custom logos. A range of complementary equipment completes the offering, including club covers, golf balls and a putting mat.

Kith for TaylorMade 2024 accessories include headwear, gloves, sunglasses, towels and more. The Kith for TaylorMade Tour Preferred Glove, the glove of choice for Team TaylorMade Tour athletes, is constructed from premium leather to provide optimal comfort, fit and feel. These gloves are essential for optimal performance and are offered in four exclusive colorways. The Kith for TaylorMade Racer Sunglasses are for golfing in the sun all day long. Designed with high-quality lenses, they offer superior UV protection and glare reduction, ensuring clear vision and enhanced contrast to track the ball easily. The accessories offering is finished with collaborative bucket hats, visors, and caps, alongside tees and towels.

AVAILABILITY

Kith for TaylorMade 2024 releases on Friday, June 7th at 11AM EST/CET at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App. The collection will be available ahead of the global release at the Kith for TaylorMade 2024 Pop-Up at The Lodge at Pebble Beach starting on June 2nd.

ABOUT TAYLORMADE

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories, footwear and apparel. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi10 Max™ Driver, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner Tiger Woods. A major force across the world’s professional tours, TaylorMade has an unrivaled athlete portfolio that includes Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Dustin Johnson, Rickie Fowler, Charley Hull, Maria Fassi and more.