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TaylorMade Golf and Trackman Form Strategic Alliance

CARLSBAD, Calif. (Mar. 27, 2024) – TaylorMade Golf and Trackman have entered a strategic alliance that promises to reshape the modern playing field for both brands, while making cutting-edge ball tracking technology, driving range entertainment, and player development programs more accessible to a broader audience. As part of this new strategic alliance, facilities that opt-in will enjoy an exclusive package of benefits and a deeper program of incentives.

“We are firmly committed to the betterment of golfers at every level. Tour professionals, high-level competitive players and the game’s best amateurs have long understood the benefits of accurate ball-tracking data. Beyond the training abilities, Trackman’s gamification elements provide fun and interactive consumer experiences that transform the range into a social outing. Now, by joining forces with Trackman, we are making this technology more widely available through TaylorMade facilities across the country.” – David Abeles, President & CEO of TaylorMade Golf

The Trackman Range experience includes skill-based games such as Closest to the Pin, Bullseye and Capture the Flag, while golfers of all skill levels can enjoy entertainment-based games such as Scrapyard, Magic Pond, and more. Golfers can also play over 180 courses from around the world, including the iconic PGA National, Liberty National and Valderrama via virtual rounds and tournaments, while easily tracking their game and individual data using the Trackman golf app.

“Trackman’s commitment to revolutionizing sports technology aligns seamlessly with TaylorMade’s dedication to excellence. By combining our expertise, we are enhancing the game of golf and redefining how technology can be a game-changer for players at all levels. The expansion of Trackman Range and introduction of this exclusive program is just the beginning of what this collaboration with TaylorMade will bring to the golfing community.” – Klaus Eldrup-Jørgensen, CEO & Co-Founder of Trackman