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The new Bridgestone e12 CONTACT is straight distance you can see! The true game-changer is a new CONTACT Force dimple, which features a unique structure with a raised area in the center and an outer portion that slows horizontal rotation during flight. The raised area allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and straight distance with every club in the bag. Available in white, matte green, matte red, and matte yellow colors.