Cool Clubs brings tour-level fitting technology into everyday retail so every golfer can experience smarter equipment decisions, trusted data, and measurable results. Our data-driven fitting process removes guesswork and helps you invest in equipment that truly fits your game. We make advanced technology approachable, clear, and built for you.
Every fitting is driven by proprietary Cool Clubs Fitting Technology, enhanced through insights from Sportsbox AI. We turn swing data into smarter equipment recommendations built around your game.
Our process
Our proprietary Cool Clubs Fitting Technology combines launch monitor data, advanced 3D motion capture, and decades of fitting intelligence to understand your swing, your ball flight, and how different equipment performs for you. We turn complex data into clear insights, helping you understand what works for your game and why.
Great technology is only as powerful as the person using it. Cool Clubs trained fitters combine their expertise with our technology and data to guide you through the fitting process, explain what they see, and help you make the right equipment decisions for your game.
At Cool Clubs, we fit the golfer, not the brand. Our recommendations are driven by your data and what performs for you, giving you confidence that the equipment we recommend is chosen for one reason: because it fits your game.
For golfers looking to improve their equipment through professional recommendations, data-driven insights and measurable performance gains in our most efficient fitting experience.
A Performance Fit is a dedicated private fitting experience for golfers looking to explore more opportunities to optimize performance.
The ultimate fitting experience for golfers who want to maximize every performance opportunity.
We don’t rely on what manufacturers tell us. We test it ourselves. Using multiple dedicated robots, Cool Clubs independently tests clubheads and shafts to understand equipment on a true apples to apples scale. Better information for our fitters. A better fitting for you.
Get a peek into the Cool Clubs HQ, the engine behind more than 20 years of club fitting innovation. See what real research and development looks like and understand the difference true fitting technology makes.
Cool Clubs brings together independent research, proprietary fitting technology, expert fitters, and brand neutral recommendations to take the guesswork out of choosing golf equipment. We understand equipment at a deeper level, then turn that knowledge into a fitting experience built around you and your game.
Our fitting technology is powered by independent research and development unlike anything else in golf. With dedicated robotic testing for clubheads and shafts, and our proprietary analytics platform evaluating performance data, we create the only true apples to apples comparison system in the industry. Every recommendation begins with unbiased, measurable proof.
Our certified fitters combine experience with proprietary Cool Clubs Fitting Technology, launch monitor data, and advanced fitting intelligence to understand your swing, ball flight, and how different equipment performs for you. Our technology is further enhanced through insights from Sportsbox AI, helping turn complex data into clear equipment decisions built around your game.
Your clubs should match the specifications you were fit for.
We build and quality check your equipment to the specifications identified during your fitting, from loft and lie to length and weight. It is about making sure the clubs you take to the course reflect the equipment and performance you experienced during your fitting.
Confidence in your equipment changes the way you experience the game.
When you know your clubs have been fit, and built around you, there is less uncertainty about what is in your hands. You can step onto the course knowing your equipment is right for your swing and focus on what matters most: enjoying your game.
Our fitting process is powered by deep performance data from over 40 top-tier brands, ensuring every club recommendation is backed by science, not guesswork.
You get 90 days to play your new clubs before you’re locked in. No guessing if that new driver holds up in the wind, or if those irons feel the same from the rough as they did on the mat. Not satisfied? Return them for full store credit, no shipping charges either way.
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FAQ
Not at all. Golfers of every skill level benefit from properly fit equipment. In fact, many players see the biggest improvements simply by using clubs that match their swing.
Every Cool Clubs fitting uses our proprietary fitting software along with launch monitors and Sportsbox AI motion capture. This combination analyzes both your swing mechanics and equipment performance to make data driven recommendations.
No. The fitting is about learning what works best for your swing. If you decide to purchase equipment, we ensure it is built to the exact specifications identified during your session.
Cool Clubs is the only independent golf company performing its own robotic research and development on both shafts and clubheads. This allows us to compare equipment on a true apples to apples scale and make unbiased recommendations.
Cool Clubs fittings are backed by a 90 day 100 percent satisfaction guarantee, giving you confidence that your equipment performs as expected.
Yes, if you have them. Testing your current clubs gives us a baseline so we can compare performance and clearly show where improvements can be made. If you do not have clubs yet, that is completely fine. Our fitters have everything needed to complete your fitting.
Wear the same comfortable golf attire you would normally play in, including your golf shoes if you have them. This helps us measure your swing and ball flight as naturally as possible.
Absolutely. Properly fit clubs can make the game easier and more enjoyable for newer golfers. The right equipment can improve consistency, confidence, and overall development.
Yes. One of the benefits of Cool Clubs technology is that the data is translated into clear, easy to understand insights so you can see exactly how different equipment performs.
Cool Clubs is brand-neutral and works with the leading manufacturers in golf, including Callaway, PING, Titleist, TaylorMade, Cobra, Mizuno, Srixon, and Wilson. Our only goal is to find the equipment that performs best for you.
Yes. Cool Clubs offers fittings for both right-handed and left-handed golfers. Available heads and shafts may vary slightly depending on manufacturer's offerings.
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Our retail brands
Learn more about our brands and history
