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Callaway has spent over 30 years crafting golf equipment that advances the game with new and innovative technology. They are well respected as a leading manufacturer of golf clubs, including drivers, fairway woods, iron sets, and wedges. With the guidance and expertise of brand ambassador Phil Mickelson and master wedge designer Roger Cleveland, Callaway has engineered a full line of state-of-the-art wedges that are second to none. In 1991, Callaway introduced the Big Bertha line of golf clubs. Featuring the latest in technological innovation, this line is still produced and in demand today. From drivers to fairway woods, hybrids, and iron sets, Big Bertha carries name recognition among golfers of all skill levels.
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One of the greatest events that Callaway has ever hosted took place just this past week during their 2019 Product Launch Day. The top Social Media influencers in golf and beyond were invited to Carlsbad, CA to try out the all-new 2019 lineup of clubs from Callaway, and we got a firsthand look of the event.
Epic Flash set new boundaries by being the first driver developed with the aid of Artificial Intelligence and Machine Learning, which led to it being the #1 selling driver model in 2019. To push performance even further, we adopted a maverick’s rebellious and disruptive attitude. That’s how our worldclass R&D team created the new MAVRIK line, with the finest combination of distance, forgiveness, consistency and feel we’ve ever built in a driver.